Prospect research, personalised outreach, coached meetings, all integrated with your existing CRM. Ten revenue roles, always running in the background. Delivered as software, under one subscription, with a meetings guarantee sitting underneath the commercial model.
A modern outbound function takes about ten people to run properly: research, copy, landing pages, sequencing, follow-up, coaching, ops, reporting. Hyper does all of that as software, inside your CRM, run end-to-end by us.
Outbound, done well, is not a job. It is about ten jobs. Research the right accounts. Read the news. Read the LinkedIn activity. Write the email. Write the LinkedIn DM. Build a landing page for the click. Reply to the reply. Score the meeting. Coach the rep. Keep the CRM straight. Tell the leadership what's working.
Most B2B companies hire one SDR and a copywriter, maybe a RevOps lead, and try to make it work. Some of the ten jobs just don't get done. The pipeline shows it.
We've spent twenty-five years running this operation properly, at companies large enough to have a full team behind every job. The point of Hyper is the same operation, in software, at a price a commercial team of any size can run.
We do the work. Our team operates the platform end-to-end. You give us about an hour a week once we're live, and your reps show up to the meetings that book.
It runs inside the CRM you already use, so your reps don't log into anything new. Pipedrive, HubSpot, Salesforce, Dynamics — pick the one you already have.
Chapter 04 names the four functions. Chapter 05 names the ten jobs they cover, one by one. Chapter 03 shows where the playbook came from. Chapter 02 is a thirty-second demo that does most of the explaining for us.
Ten people's worth of work. One subscription.Run by our team, inside the CRM your reps already use.Ch. 01 · Thesis
Type a domain on the homepage. In about a minute Hyper reads the company, writes the email, drafts the LinkedIn DM, and builds the landing page. Same engine that runs in production for our clients, just one account at a time instead of thousands.
Pick a real account you'd want to land — a prospect, a target, even your own company. Drop the URL in. Hyper pulls the news, the LinkedIn activity, the tech stack, the funding history, and writes the outbound for you. About a minute.
What you'll see in a minute is what your reps would normally wait three weeks for a copywriter and a researcher to put together. And that's just one account. In production we do this for every account on your target list, every week.
Once you've seen the brief, the rest of these chapters answer the obvious next questions: who's behind it, how it works, what it costs, who it suits.
Most outbound tools are built by people who used an outbound tool. Hyper is built by someone who ran the outbound for the companies you measured your numbers against. We've done this job, properly, at scale. The product is that experience in software.
Most outbound tools are sold to you by people whose only outbound experience is using somebody else's outbound tool. Hyper is sold to you by the team that ran the outbound function — research, copy, landing pages, follow-up, coaching, ops, the whole stack — inside enterprise companies whose pipeline numbers everyone else benchmarks against. The playbook those companies used is the product.
Twenty-five years of running outbound at scale, now in software your team can switch on next week.Ch. 03 · Track record
Hyper does four things. Research finds the buyer. Outreach books the meeting. Coaching scores how your reps handled the meeting. The CRM holds all of it, where your reps already work. Together, those four cover the ten jobs the next chapter names one by one.
News, LinkedIn activity, personality, competitors, tech stack, recent hires, financial signals, regulatory filings. Compiled per account, scored, ranked and refreshed continuously. Pushed into the CRM as intelligence your own reps can read before a call.
Email, LinkedIn DM and a dedicated landing page for every prospect. Each one genuinely written from the brief above, per account, not stamped out of a template. One hook runs through all three, so whichever they open first, the argument continues.
AI outbound calling is available as an opt-in module where industry and jurisdiction allow.Opt-in It is enabled per client where it fits, and skipped where it does not. Phone is a capability, not a headline.
Each call is evaluated against a six-dimension competency scorecard: rapport, discovery, problem diagnosis, value articulation, objection handling, closing. Individual reps receive keep/stop/start coaching, personalised development trajectories, and auto-filed action items.
Pipedrive, HubSpot, Salesforce, Dynamics, Close.io and many other CRMs. Research lands in the account record. Conversations, replies and meeting notes file themselves. Coaching data attaches to the rep. Pipeline analytics read from the same source of truth your leadership already uses.
Research feeds outreach. Outreach books meetings. Meetings feed coaching. The loop closes every week.Ch. 04 · Mechanism
Done for you. Our team runs the platform. Your reps take the meetings that book. You don't log in, you don't manage anyone, you don't operate the tool. About an hour a week from you once we're live.
Enterprise. Same model, scaled. Multiple ICPs, multiple markets, multiple CRMs, a named lead on our side, commercial terms written to fit.
What you get is the same in both. The four functions don't change. What changes is scope. Pricing and what's included at each level is on the next chapter.
Hyper isn't a better email sender. The honest comparison is what you'd otherwise hire to do this work properly. A senior B2B outbound function is roughly ten people once you count research, copy, landing pages, follow-up, coaching and ops. Most teams under 200 can't justify all of it, so the work doesn't happen. This chapter names the ten jobs.
Hiring the team assumes you have the nine months, the salary stack, and the management bandwidth. Hyper assumes you have none of them, because most serious teams under two hundred people do not.Ch. 05 · Compare
Most outbound goes to the same list every week. Hyper checks ten thousand accounts each week and only reaches out to the ones where something has actually changed — funding, hiring, a product launch, a leadership move. Less volume, sharper relevance.
News, LinkedIn activity, financials, hiring patterns, tech-stack changes, product launches, the personality of the people we're writing to. Each one weighted by how recent and how relevant it is.
Built to your ICP at onboarding. Refreshed every week. Each refresh promotes the accounts with the freshest reason to hear from you to the top of the queue.
About five hundred accounts each week have something that's actually changed. Those are the ones we brief, write to, and chase. The rest sit on the list until they do something worth talking about.
The point of the list isn't to be big. It's to be watched, so that when one of your target accounts moves — fires their head of sales, raises a round, switches CRMs — your reps are the first to call.
The research that drives this is the same research your reps read in the CRM before they pick up the phone. It's intelligence for the call first, outbound material second.
Annual subscription, monthly cadence. Pricing on request — scoped to how many ICPs you target, how many markets, how big your sales team is. Meetings guarantee on every engagement: target hit, or we work free until it is.
At onboarding we agree a qualified-meetings target for the first 120 days. It goes in the contract. Two outcomes are possible, and only two:
Most of these come up in the first call. We've put them here so you can answer them now and skip the small talk if we end up speaking. If your question isn't here, book a 20-min call — it'll be quicker than reading more.
No. Hyper plugs into the CRM you already run: Pipedrive, HubSpot, Salesforce, Dynamics. Research lands on the account record. Replies and meeting notes file themselves against the right contact. Coaching data sits with the rep. Your CRM stays the system of record. We add to it, we don't replace it.
No — that's the point. The ten jobs Chapter 05 names — SDR, research, copywriter, landing-page builder, sales coach, sales ops, marketing ops, BDR follow-up, pipeline analyst, RevOps lead — are all covered by Hyper plus our team. Your reps just take the meetings. You don't build a team for outbound. We bring it.
We do. A named lead from our team runs the brief compilation, outreach cadence, reply triage and coaching scorecard each week, and reports into your leadership on the numbers. Meetings land in your CRM under your reps' names. Your time commitment is about an hour a week once we're live, most of it in the first fortnight while we tune things.
It's available as an opt-in. It works for some industries and jurisdictions, and not for others; we don't default to it. We switch it on when it fits, leave it off when it doesn't. The main thing we do is email, LinkedIn DMs and landing pages — phone is one extra channel where it makes sense.
You do. It lands in your CRM, against the account record, as material your reps can read before they call. The research is yours to keep — even if you stopped using us tomorrow, it stays in your system. We keep the method that produced it; you keep the output.
Every sales call your reps run gets scored against your scorecard — six dimensions: rapport, discovery, problem diagnosis, value framing, handling objections, closing. Each rep sees their own scorecard each week, a keep / stop / start summary, and a development plan across quarters. Their managers see the team view. Action items from each call file themselves into the CRM.
Two weeks from signed contract to first outbound. Six weeks to a refined version of the brief once we've seen what the market replies to. Your time during onboarding is about an hour a week, most of it in the first fortnight.
Founders, sales directors and marketing directors at B2B companies between 10 and 200 people. People who own a pipeline number that's bigger than the team they have. People who can't justify hiring six more people next quarter, but still need the work done.
Running a B2B company at 10 to 200 people. Owns the pipeline number or carries it on their shoulders. Reports up to the board on it.
They're held to numbers a team five times the size would post. Their stack is a row of subscriptions nobody has time to use properly. The hires that would fix it got approved a quarter ago and haven't started.
An outbound function that performs like the ones at companies five times their size, without having to hire six people first. That's exactly what Hyper is.
The choice isn't between Hyper and another outbound tool. It's between Hyper and the team you'd otherwise have to hire.Ch. 10 · Buyer
Detailed treatments of the questions buyers most often ask before they sign Hyper: how the pricing model works, how coaching is scored, how Hyper writes into your CRM, what the meetings guarantee actually covers, and the ten outbound jobs in full.
What each of the ten outbound jobs actually involves at enterprise scale, and how Hyper covers each one. Ten short sections.
Most outbound tools ship a self-serve plan. We don't, and the meetings guarantee is the reason. Worth reading if you wondered why we run it for you instead of letting you run it yourself.
Rapport, discovery, diagnosis, value, objections, closing. What each one means in practice, and what your reps see week to week.
How Hyper writes into Pipedrive, HubSpot, Salesforce and Dynamics without disturbing the data model your reps already use.
How the guarantee works in practice, why we put it in the contract, and what it tells you about how we're built.
· revenue engine